Tata Curvv: A bold move that highlights Tata Motors’ commitment to innovative design and cutting-edge technology, the Tata Curvv has emerged as a standout player in India’s competitive automotive market.
This SUV-coupe, strategically positioned to bridge the gap between conventional SUVs and lifestyle vehicles, represents a significant evolution in Tata’s design philosophy and market approach.
Tata Curvv Striking Design Language: The Coupe Silhouette Revolution
The Tata Curvv immediately distinguishes itself with its unconventional silhouette. Unlike traditional boxy SUVs that dominate Indian roads, the Curvv embraces a sleek, coupe-like profile with a dramatically sloping roofline that tapers elegantly toward the rear.
This design choice isn’t merely aesthetic—it represents Tata’s bold statement that Indian consumers are ready for more sophisticated, globally-aligned automotive designs.
The front fascia features Tata’s evolved “humanity line” design element, complemented by slim LED DRLs that stretch across the width of the vehicle, creating a distinctive light signature visible day and night.
The muscular wheel arches and strategic character lines maintain a robust SUV presence despite the coupe styling, striking an impressive balance between athleticism and elegance.
Available in seven captivating color options—Nitro Crimson Dual Tone, Flame Red, Pristine White, Opera Blue, Pure Grey, Gold Essence, and Daytona Grey—the Curvv offers extensive personalization opportunities.
The recently introduced Dark Edition (launched April 11, 2025) further enhances its appeal with blacked-out elements and exclusive accents, catering to buyers seeking a more aggressive aesthetic.
Tata Curvv Performance: Three Distinctive Powertrains
Under the hood, the Curvv offers impressive versatility with three engine options catering to different driving preferences:
1.2-liter Turbo-Petrol Engine: Producing 120 PS, this responsive powerplant balances performance and efficiency for everyday urban use.
1.5-liter Diesel Engine: With 118 PS output, this efficient diesel option provides excellent torque characteristics and superior fuel economy, ideal for longer journeys and highway cruising.
1.2-liter T-GDI Turbo-Petrol: The premium option delivering 125 PS, featuring direct injection technology for enhanced power delivery and throttle response.
All three engines come paired with either a 6-speed manual transmission for driving enthusiasts or a sophisticated 7-speed DCT (Dual Clutch Transmission) for those prioritizing convenience and seamless shifts. The powertrain options reflect Tata’s understanding of diverse Indian driving conditions and preferences.
The vehicle features three selectable drive modes—Eco, City, and Sport—allowing drivers to customize throttle response and engine characteristics based on driving conditions and personal preference. The paddle shifters (in DCT variants) enhance the sporty driving experience, providing manual control when desired.
Tata Curvv Technology: Premium Digital Experience
The Curvv showcases Tata’s technological prowess with features typically found in vehicles several segments higher:
12.3-inch Touchscreen Infotainment System: Developed in collaboration with HARMAN, this expansive HD display serves as the command center for entertainment, navigation, and vehicle settings.
10.25-inch Digital Instrument Cluster: The fully digital instrument panel displays comprehensive driving information and can mirror navigation directions, reducing the need to shift focus away from the road.
JBL Premium Sound System: The 9-speaker configuration, including a subwoofer, delivers exceptional audio quality with customizable sound modes for different music genres.
Multiple Voice Assistants: Supporting over 250 commands in six languages, the system works with native voice recognition as well as Siri and Google Assistant integration.
iRA Connected Car Technology: Enables remote vehicle monitoring, geofencing, location tracking, and numerous other smart features through a dedicated smartphone application.
Additional convenience features include wireless smartphone charging, an air purifier with AQI display, voice-controlled panoramic sunroof, ventilated front seats, and multi-color ambient lighting.
Tata Curvv Safety: Class-Leading Protection
Safety represents a primary focus area for the Curvv, evidenced by its impressive 5-star BNCAP safety rating (the highest adult occupant safety scores in the SUV category with a length between 4 and 4.3 meters and engine capacity under 1.5L, as per 2024 tests).
Standard safety features include six airbags, electronic stability program, and a robust high-strength steel safety cage. The higher variants introduce Level 2 Advanced Driver Assistance Systems (ADAS) with functions including:
Adaptive Cruise Control with Stop & Go
Lane Keep Assist
Lane Change Alert
Autonomous Emergency Braking
Blind Spot Detection
Forward Collision Warning
Additional safety elements include an electronic parking brake with auto hold, rain-sensing wipers, E-call (emergency assistance) and B-call (breakdown assistance) functionality, ensuring comprehensive protection in various scenarios.
Tata Curvv Interior: Premium Comfort with Practical Considerations
Despite its fashion-forward exterior, the Curvv prioritizes functionality inside. The cabin shares design elements with the Nexon but introduces unique color themes based on variant selection. The four-spoke steering wheel and revised dashboard layout create a contemporary ambiance.
Practical features include a panoramic sunroof, ventilated front seats, rear seat recline functionality, and thoughtful storage solutions throughout the cabin.
The cargo area, despite the sloping roofline, provides adequate capacity for everyday use, with split-folding rear seats offering additional flexibility when needed.
Tata Curvv Market Positioning and Pricing
The Curvv occupies a distinctive position in Tata’s lineup, based on the popular Nexon platform but offering a more premium, style-conscious alternative.
With prices ranging from Rs. 10 lakh to Rs. 19.52 lakh (ex-showroom), it competes with both compact SUVs and certain midsize offerings.
The Dark Edition, launched in April 2025, is positioned as a premium variant based on the higher-spec Accomplished S and Accomplished Plus A trims, available with both turbo-petrol and diesel powertrains.
Priced between Rs. 16.49 lakh and Rs. 19.52 lakh (ex-showroom, pan-India), it represents the pinnacle of the Curvv lineup.
Tata Curvv: A Bold Statement of Intent
The Tata Curvv transcends being merely another SUV in an increasingly crowded segment. It represents Tata Motors’ design evolution and ambition to create vehicles that challenge convention while addressing practical Indian requirements.
By successfully blending coupe-like styling with SUV functionality, advanced technology with user-friendly interfaces, and premium features with reasonable pricing, the Curvv establishes a compelling new benchmark in the Indian automotive landscape.
For style-conscious consumers seeking to make a statement without compromising practicality, the Tata Curvv offers a compelling proposition that suggests the future direction of Indian automotive design.