MG Windsor EV: The automotive landscape in India continues its electric transformation with the arrival of the MG Windsor EV, a compact electric crossover that blends British heritage with contemporary Chinese engineering prowess.
As Morris Garages (MG) expands its footprint in the burgeoning electric vehicle market, the Windsor emerges as a compelling proposition that challenges preconceptions about affordable electric mobility.
MG Windsor EV Design Philosophy: Urban Sophistication
MG has struck a delicate balance with the Windsor’s exterior design, avoiding the futuristic excesses that often characterize electric vehicles while still incorporating distinct elements that signal its zero-emission credentials.
The front fascia features a blanked-off grille adorned with a subtle pattern that pays homage to MG’s British roots, flanked by sleek LED headlamps with distinctive daytime running lights that double as sequential turn indicators.
Standing at 4,235mm in length, 1,822mm in width, and 1,594mm in height, the Windsor occupies the sweet spot in the compact crossover segment.
Its 2,705mm wheelbase—remarkably generous for its overall dimensions—translates to interior space that rivals vehicles from a segment above. The 18-inch aerodynamically optimized alloy wheels not only enhance efficiency but add a premium touch to the side profile.
Perhaps most striking is the floating roof design, accentuated by blacked-out A, B, and C-pillars, creating a visual lightness that belies the vehicle’s substantial battery pack.
The posterior features connected LED taillights that span the width of the tailgate, becoming something of a signature element for MG’s electric lineup.
Powerhouse Performance: Beyond Expectations
Beneath the Windsor’s sophisticated sheet metal lies MG’s latest electric architecture. The standard variant comes equipped with a 40.5kWh lithium-ion phosphate (LFP) battery pack, delivering a ARAI-certified range of 335km.
For those with range anxiety or longer commutes, the Extended Range variant offers a more substantial 53.6kWh battery, pushing the driving range beyond 420km on a single charge.
The front-mounted electric motor produces 134bhp (100kW) and 200Nm of instantaneous torque in the standard variant, while the Extended Range model receives a more potent 177bhp (132kW) motor with 250Nm.
These figures translate to impressive real-world performance, with the Extended Range variant capable of accelerating from 0-100km/h in just 7.9 seconds—quicker than many petrol-powered alternatives in the segment.
Charging flexibility remains crucial for EV adoption, and the Windsor addresses this with multiple options. Using a standard 7.4kW AC wallbox charger, the battery replenishes from 10% to 100% in approximately 6 hours.
The DC fast-charging capability supports up to 80kW, allowing the battery to charge from 10% to 80% in a mere 36 minutes—perfect for highway pit stops during longer journeys.
MG Windsor EV Cabin Experience: Redefining Value Perception
Step inside the Windsor, and any preconceptions about MG’s positioning as a value brand quickly dissipate. The minimalist dashboard centers around a floating 14.6-inch touchscreen infotainment system.
wireless Apple CarPlay and Android Auto connectivity. The driver faces a 7-inch digital instrument cluster that displays essential information in a clean, uncluttered format.
Material quality impresses throughout, with soft-touch surfaces on frequent contact points and convincing faux leather upholstery that’s both durable and environmentally conscious.
The panoramic sunroof—increasingly a must-have feature in the Indian market—floods the cabin with natural light, enhancing the perception of space.
Practical touches abound, from the wireless charging pad integrated seamlessly into the center console to the USB-C ports strategically placed for front and rear passengers.
The dual-zone automatic climate control system includes a PM2.5 filter and an AQI display—particularly relevant features for urban Indian conditions.
Rear-seat passengers haven’t been forgotten, with reclinable seatbacks, dedicated AC vents, and generous legroom thanks to the flat floor—a natural advantage of the EV architecture. Boot capacity stands at a practical 440 liters, expanding to 1,440 liters with the 60:40 split rear seats folded down.
Technological Tour de Force: Connected and Capable
The Windsor’s technological prowess extends beyond its electric powertrain. The iSMART connected car technology includes over 75 connected features.
from remote climate control and battery status monitoring to geofencing and driving behavior analysis. The system supports over-the-air updates, ensuring the vehicle’s digital experience remains current throughout ownership.
Voice commands powered by natural language processing allow intuitive control of various vehicle functions. Simply saying “Hello MG” activates the system, which can adjust climate settings, navigate to the nearest charging station, or even tell jokes to lighten the mood during traffic jams.
The 360-degree camera system provides a bird’s-eye view during low-speed maneuvers, while the blind spot detection system uses radar sensors.
to alert drivers of vehicles in difficult-to-see areas. Adaptive cruise control works in conjunction with lane keeping assistance to reduce driver fatigue on longer journeys.
Safety: Engineered Confidence
MG hasn’t compromised on safety with the Windsor. The vehicle boasts a high-strength steel cage protecting the battery pack, with additional side-impact protection beams and programmed crumple zones.
The advanced driver assistance systems (ADAS) suite includes autonomous emergency braking, forward collision warning, and rear cross-traffic alert.
Six airbags come standard across all variants, as do three-point seatbelts for all occupants with front pretensioners and load limiters. The electronic stability program works in tandem with the regenerative braking system.
to maintain vehicle control in challenging conditions. The tire pressure monitoring system provides real-time alerts to maintain optimal tire pressure—crucial for maximizing range and safety.
Ownership Experience: Beyond the Purchase
MG recognizes that transitioning to an electric vehicle represents a significant change for many consumers. The Windsor comes with a 6-year/150,000km warranty on the vehicle and an 8-year/150,000km warranty.
on the battery pack—offering peace of mind to early adopters. The eShield program provides roadside assistance, including emergency charging services.
The MG mobile app offers comprehensive control over the ownership experience, from scheduling service appointments to monitoring charging history and energy consumption patterns.
The vehicle’s charge port is equipped with RGB lighting that indicates charging status at a glance—a thoughtful touch for overnight charging scenarios.
Maintenance costs remain significantly lower than equivalent internal combustion engine vehicles, with service intervals set at 20,000km or annually, whichever comes first. The regenerative braking system reduces wear on the physical brakes, further lowering long-term maintenance expenses.
Market Positioning: Disrupting Expectations
Priced competitively between ₹15.49 lakh and ₹18.99 lakh (ex-showroom), the Windsor positions itself as an accessible yet premium electric offering. This pricing strategy places it in direct competition with both high-end conventional crossovers and entry-level electric vehicles.
For perspective, the Windsor offers features and performance that match vehicles costing substantially more, while delivering the inherent benefits of electric propulsion—silent operation.
instantaneous torque, and zero tailpipe emissions. The lower running costs further strengthen its value proposition, especially for urban dwellers with predictable daily commutes.
Conclusion: A Watershed Moment
The MG Windsor EV represents more than just another addition to India’s growing electric vehicle lineup—it signifies a watershed moment when electric mobility begins to make practical and economic sense for mainstream consumers.
By addressing key concerns around range, charging infrastructure, and maintenance costs, while delivering on the expectations of feature-hungry Indian consumers, MG has created a compelling package that deserves serious consideration.
As charging infrastructure continues to expand across urban centers and highway corridors, vehicles like the Windsor will increasingly become the logical choice rather than the alternative option.
With its blend of practicality, technology, and attainable pricing, the MG Windsor doesn’t just democratize electric mobility—it makes it desirable.
For the environmentally conscious urban professional or the tech-savvy family seeking to future-proof their vehicle purchase, the Windsor represents British heritage reimagined for an electric future—familiar yet forward-thinking, practical yet progressive.