Tata Safari Apex Edition: a move that reinforces Tata Motors’ commitment to innovation and market leadership, the iconic Indian automaker has unveiled the 2025 Tata Safari Apex Edition a groundbreaking new variant that pushes the boundaries of what consumers can expect from a premium SUV in the Indian market.
The launch, which took place at a spectacular event in Mumbai today, represents a significant evolution for the Safari nameplate, which has been a cornerstone of Tata’s lineup since its original introduction over two decades ago.
Commanding Presence: Redesigned Exterior
The 2025 Safari Apex Edition immediately distinguishes itself with a bold new design language that Tata calls “Impactful Dynamism.” The front fascia features a completely redesigned hexagonal grille with intricate diamond-pattern inserts finished in brushed aluminum.
flanked by ultra-slim LED Matrix headlamps with integrated sequential turn indicators. The muscular hood with dual power bulges emphasizes the vehicle’s commanding road presence.
“With the Safari Apex Edition, we wanted to create a design that honors the Safari’s legacy of robustness while projecting a sophisticated.
future-forward aesthetic,” says Pratap Bose, Global Design Head at Tata Motors. “Every line and surface has been sculpted with precision to communicate capability and premium luxury.”
The profile reveals a more athletic stance, with a gently sloping roofline that maintains excellent headroom while imparting a more dynamic silhouette.
New 20-inch dual-tone alloy wheels with a complex geometric design fill the arches perfectly, while body-colored wheel arch extensions with subtle metallic accents add to the premium appeal.
At the rear, connected LED taillamps span the width of the tailgate, creating a distinctive light signature that makes the Safari Apex instantly recognizable at night.
A redesigned rear bumper incorporates dual exhaust finishers and a silver skid plate, emphasizing the SUV’s adventure-ready credentials.
Next-Generation Powertrain Technology
Under the hood, the Safari Apex Edition introduces Tata’s most advanced powertrain to date. The new 2.2-liter TurboPrime diesel engine delivers an impressive 210 horsepower and 500 Nm of torque—a significant increase over the previous generation.
This powerplant features advanced technologies including variable geometry turbocharging, dual overhead camshafts, and a high-pressure common rail direct injection system.
For the first time in the Safari’s history, Tata has also introduced a strong hybrid option. The Safari Apex Hybrid combines a 1.5-liter turbocharged gasoline engine,
an electric motor to produce a combined output of 200 horsepower while delivering a claimed fuel efficiency of 19.5 km/l—exceptional for a vehicle of this size and capability.
Both powertrains come paired with a sophisticated 9-speed automatic transmission developed in collaboration with ZF. The advanced gearbox offers multiple driving modes: Eco, City, Sport, and a new Terrain Response mode that optimizes the powertrain for various off-road conditions.
“The new generation of Safari powertrains represents our engineering team’s commitment to delivering best-in-class performance without compromising on efficiency,” explains Rajendra Petkar, Chief Technology Officer at Tata Motors.
“We’ve leveraged advanced materials and technologies to create propulsion systems that meet the demands of today’s premium SUV buyers.”
Luxurious Interior: A New Benchmark
Step inside the Safari Apex Edition, and you’re greeted by an interior that represents a substantial leap forward in terms of design, materials, and technology.
The dashboard features a minimalist, horizontal layout dominated by a 14.2-inch floating touchscreen infotainment system and a 12.3-inch fully digital instrument cluster, both powered by Tata’s next-generation Harman-developed connectX infotainment architecture.
Premium materials abound, with perforated Oak Brown leather upholstery, open-pore wood trim, and brushed aluminum accents creating a sophisticated ambiance.
The front seats feature 16-way power adjustment, ventilation, heating, and massage functions. Second-row passengers in the 6-seater configuration enjoy captain’s chairs with similar comfort features, while the 7-seater variant offers a bench seat with 40:20:40 split functionality.
One of the most impressive new features is the panoramic SkyDome glass roof, which spans nearly the entire length of the passenger compartment and features electrochromic technology that can adjust the transparency level at the touch of a button.
The Safari Apex Edition also introduces Tata’s latest iteration of its iRA connected car technology, which now includes advanced natural language voice recognition, over-the-air update capability, remote climate control, geo-fencing, and integration with smart home devices.
Advanced Driver Assistance Systems
Safety has always been a priority for Tata Motors, and the Safari Apex Edition takes this commitment to new heights with the introduction of Level 2+ Advanced Driver Assistance Systems (ADAS). The comprehensive suite includes:
Adaptive Cruise Control with Stop & Go functionality
Autonomous Emergency Braking with pedestrian and cyclist detection
Lane Keeping Assist and Lane Departure Warning
Blind Spot Detection and Rear Cross Traffic Alert
360-degree camera system with 3D view
Driver attention monitoring
Traffic sign recognition
These features are enabled by a sophisticated array of sensors, including radar, cameras, and ultrasonic units, all managed by Tata’s advanced central processing unit. The Safari Apex Edition has already been awarded a 5-star rating by Global NCAP, with particularly high scores for adult and child occupant protection.
Terrain-Conquering Capability
While the Safari Apex Edition offers luxury and technology in abundance, it hasn’t forgotten its adventure-ready heritage. The new variant features Tata’s advanced Terrain Response System 2.0, which offers preset modes for various driving conditions including Sand, Mud, Snow, and Rock Crawl.
Ground clearance has been increased to an impressive 210mm, while approach and departure angles of 25 and 27 degrees respectively ensure the Safari can tackle challenging off-road conditions with confidence.
The intelligent all-wheel-drive system can send up to 60% of torque to the rear axle when needed, and features torque vectoring capability for enhanced traction on slippery surfaces.
Market Positioning and Competition
The 2025 Tata Safari Apex Edition will be available in four trim levels: Accomplished, Accomplished+, Luxe, and Luxe+. Pricing starts at ₹24.99 lakhs for the Accomplished diesel variant and extends to ₹32.99 lakhs for the top-spec Luxe+ hybrid model (ex-showroom).
This positioning places the Safari Apex Edition in direct competition with vehicles like the MG Gloster, Toyota Fortuner, and the higher variants of the Mahindra XUV700.
However, Tata is quick to point out that the Safari Apex Edition offers features and technologies that are typically found in vehicles costing significantly more.
“The Safari has always represented the pinnacle of Tata Motors’ SUV lineup,” says Shailesh Chandra, Managing Director of Tata Motors Passenger Vehicles. “With the Apex Edition, we’re not just raising the bar for ourselves.
but for the entire premium SUV segment in India. This vehicle delivers an unmatched combination of luxury, technology, performance, and capability that we believe will resonate strongly with discerning Indian consumers.”
Availability and Future Plans
The 2025 Tata Safari Apex Edition will be available at Tata dealerships nationwide starting June 15, 2025. The company has also announced plans to introduce a fully electric variant in early 2026, further expanding the Safari’s powertrain options and reinforcing Tata’s commitment to sustainable mobility.
With its blend of sophisticated design, advanced technology, and genuine capability, the 2025 Tata Safari Apex Edition represents a bold new chapter for one of India’s most beloved automotive nameplates.
As consumer preferences in the premium SUV segment continue to evolve, Tata appears well-positioned to capture a significant share of this growing market with its flagship offering.